In my youth I always took great pleasure sitting in an English pub propping up a corner of the building with my considerable mass. With the glass in my hand containing the beverage of the discerning dipso, so far as I am concerned there a choice of activities. You may, if the mood takes you, listen in on other peoples conversations, or people watch, or even read a book. But I find that once I am on my third comforting beer I start to get ideas.

Quo Vadis
Vol 4 No 1

By: Chang Noi

In this issue of Quo Vadis I have decided to take a look at branding and marketing. My vessels for this will be diver training agencies and beer. Topics which are frequently discussed in that other favourite venue of diving professionals. I of course refer to the diver observation platform more commonly known as "The bar".